Veteran photographer's rep Maria Piscopo turns theory into practical,
easy-to-understand advice about building a marketing plan that
incorporates self-promotion, advertising, direct marketing, public
relations, and the Internet. This fifth edition has been thoroughly
revised to include the most up-to-date coverage of social media and
website development, and includes thirty-seven interviews with top
photographers. Readers will learn how to:
Create a business plan
Identify a marketing message
Find reps and agents
Hire a marketing coordinator
Deal with ethical issues
Work with commercial and consumer clients
Plan a budget
Create an effective portfolio
Write press releases
The Photographer's Guide to Marketing and Self-Promotion contains
unique information to help professional and aspiring photographers build
satisfying, lucrative careers.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad
range of books on the visual and performing arts, with emphasis on the
business of art. Our titles cover subjects such as graphic design,
theater, branding, fine art, photography, interior design, writing,
acting, film, how to start careers, business and legal forms, business
practices, and more. While we don't aspire to publish a New York Times
bestseller or a national bestseller, we are deeply committed to quality
books that help creative professionals succeed and thrive. We often
publish in areas overlooked by other publishers and welcome the author
whose expertise can help our audience of readers.
