A radical new leadership strategy to transform business as we know
it--from a dream team of INSEAD professors and mega-bestselling author
Ram Charan
The business landscape is littered with the wreckage of companies that
crashed and burned when an apocalypse came--in the shape of new
competitive technologies, upstart entrants, demographic shifts, and new
world orders. Who can feel safe in firestorm change?
The authors of The Phoenix Encounter Method don't advise safety. In
fact, their method of leadership thinking requires you to imagine
burning your business to the ground--throwing yourself into a firestorm
change--and turning the upheaval to your organization's advantage. It
can then rise, phoenix-like, from the ashes, stronger and more powerful
than ever.
Written with a sense of urgency and purposefully radical provocation,
The Phoenix Encounter Method represents the forward thinking of
legendary business guru Ram Charan and professors from the senior global
leadership program of INSEAD, one of the world's top graduate business
schools. The resulting methodology, based on analysis of thousands of
articles, studies, reports, and academic and business practice, was
field tested in real-life Phoenix Encounters conducted with more than
fifteen hundred senior executives--from startups and family businesses
to legacy companies--representing a broad range of industry and sectors
in both developed and developing economies.
Whatever your sector or industry, if you're responsible for your
organization's ability to use change as a transformative opportunity,
you'll appreciate the dramatic impact The Phoenix Encounter Method
will have on you, your leadership, and your organization.
