The hands-on playbook for transforming your business with today's most
radically effective leadership thinking
In The Phoenix Encounter Method, a dream team of INSEAD professors
together with the legendary Ram Charan and provided a radical new game
plan for transforming any organization. It's about figuratively "burning
your business to the ground," turning the upheaval to your advantage,
and rising from the ashes stronger than ever. Their method isn't
conventional, and it can be daunting--but it works.
Now, the authors provide the play-by-play manual you need to implement
their strategic thinking approach for maximum impact. Written in full
alignment with the original book, The Phoenix Encounter Method
Implementation Guide walks you through the three phases to create a
future-ready organization:
Phoenix Seeking: confront old mindsets, identify new threats and
opportunities, prepare for the Encounter battlefield to come.
Phoenix Burning: enter the battlefield of Extreme Attack and Horizon
Defense, where you apply Encounter tools of Proactive Scanning and the
rituals for Completely Opposite Viewpoints Debates, including Radical
Ideation and the Separation Imperative to generate a wider set of
options.
Phoenix Rising: turn battlefield insights into a Future-Facing
Blueprint, as well as analysis, planning, and execution work.
Whether you're a corporate leader, academic, consultant, or executive
trainer, The Phoenix Encounter Method Implementation Guide provides
everything you need to embrace the firestorm of change raging through
today's business world, to drive revenue, profits, and long-term
sustainability.
