In today's world, the acceleration of megatrends - increasing longevity
and the explosion of technology among many others - are transforming
life as we now know it.
In The Perennials, bestselling author of 2030 Mauro Guillén unpacks a
sweeping societal shift triggered by demographic and technological
transformation. Guillén argues that outmoded terms like Boomers, Gen X,
Millennials, and Gen Z have long been used to pigeonhole us into rigid
categories and life stages, artificially preventing people from reaching
their full potential. A new postgenerational workforce known as
"perennials" - individuals who are not pitted against each other either
by their age or experience - makes it possible to liberate scores of
people from the constraints of the sequential model of life and level
the playing field so that everyone has a chance at living a rewarding
life. Guillén unveils how this generational revolution will impact young
people just entering the workforce as well as those who are living and
working longer.
This multigenerational revolution is already happening and Mauro Guillén
identifies the specific cultural, organizational and policy changes that
need to be made in order to switch to a new template and usher in a new
era of innovation powered by the perennials.
