Packaging is a highly underrated art form. As the first thing a consumer
sees when looking at a product, it can make or break a sale. Every year,
the Pentawards celebrate the art of the package by recognizing the
world's most groundbreaking and influential designs. Designers compete
in five main categories -- beverages, food, body, luxury, and other
markets -- and no fewer than 50 sub-categories.
Featuring a selection of hundreds of works, this book brings together
Pentawards winners from 2008 to 2016, providing a vivid demonstration of
creativity in every form of packaging. Readers will discover, through
product descriptions and plenty of images, what drives design industry
leaders and agencies behind these creations, which permeate all aspects
of our everyday lives. This well of inspiration will not just serve
design and marketing professionals, but anyone with an interest in the
creative process of packaging.
About the series
Bibliotheca Universalis -- Compact cultural companions celebrating the
eclectic TASCHEN universe!