The field of package design never ceases to expand and innovate, making
it one of the most vibrant, competitive, and fast-evolving areas in
design today. It is influenced by various factors such as the consumer's
requirements, the ever-increasing marketing demands, evolving
environmental policies, and the practice of adhering to the context of
cultural aspects and diversity. By developing at such a demanding and
rapid pace, package design encompasses many different elements and
specialists, including designers, service providers, material suppliers,
and printers. As a result, it has become a universe in itself.
Pentawards has capitalized on this to create the most dynamic and
diverse award in the field, which has existed for 15 years. The
Pentawards sets a global benchmark for quality each year by scouting the
area's cleverest and most eclectic designs. The Package Design Book -
Volume 2 presents winners from the past decade in celebrating packaging
as a kaleidoscopic art form. It showcases not only the new and
unexpected developments but also a clear vision of the evolution of the
entire industry, especially in the areas of new materials and
sustainability.
About the series
Bibliotheca Universalis -- Compact cultural companions celebrating the
eclectic TASCHEN universe!
