Companies can't survive without innovating. But most put far more
emphasis on generating Big Ideas than on executing them--turning ideas
into actual breakthrough products, services, and process improvements.
That's because "ideating" is energizing and glamorous. By contrast,
execution seems like humdrum, behind-the-scenes dirty work. But without
execution, Big Ideas go nowhere.
In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble
reveal how to execute an innovation initiative--whether a simple project
or a grand, gutsy gamble.. Drawing on examples from innovators as
diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how
to:
- Build the Right Team: Determine who'll be on the team, where they'll
come from, how they'll be organized, how much time they'll devote to the
project, and how they'll navigate the delicate and conflict-rich
partnership between innovation and ongoing operations.
- Manage a Disciplined Experiment: Decide how team members can quickly
test their assumptions, translate results into new knowledge, and
measure progress. Give innovation leaders a tough but fair performance
evaluation.
Practical and provocative, this new book takes you step-by-step through
the innovation execution process--so your Big Ideas deliver their full
promise.