Virgin's Richard Branson, Zappos' Tony Hsieh, and Tesla's Elon Musk,
apart from their obvious success, all share another thing in common.
Each utilizes storytelling to maximize their effectiveness as leaders.
Many of the most influential leaders of our and all time, including
arguably the most influential leader in history, used storytelling
whenever they had a particularly important point to make. Encouraged by
these influences, a father who was a known storyteller and a Nigerian
priest who used stories to bridge a language barrier, author, and
successful businessperson, Phillip Kane used stories each Friday
throughout his career to help business associates relate to key issues
facing the organizations he had the privilege to lead. These weekly
letters had less to do with what was going on in the business than how
people thought about what was going on in the business. By helping shift
and align his teams' point of view, Kane and the teams he led were able
to accomplish more and win more often. All because of the stories he
told. Many of them are assembled here in one place for the first time.
Organized around key themes like encouragement, trust, and gratitude,
Kane also provides additional insights for existing or aspiring leaders
looking for a different, better way to appeal to those who should be
following them. Featured twice in Kouzes' & Posner's, The Leadership
Challenge (Wiley), first-time author, Phillip Kane's storytelling
technique and the leadership lessons he imparts are key for any leader
seeking to create winning teams built on a fundamental foundation of
caring and service to others.
