ALL-NEW SECOND EDITION COMING APRIL 2021!
This book is like having coffee with an award winning marketing
expert. Most business guidebooks treat you like a dummy or an idiot.
Not this one. This is a short and easy-to-read guidebook filled with
useful, no bullshit, only-what-you-need-to-know, immediately actionable
advice for marketing your business or startup. The book focuses on the
most common small business marketing challenges, including: Why is
setting a budget the worst way to start a marketing plan? How can
you create unstoppable word-of-mouth for your business? Why is it a
mistake to try and be on every social media platform? Within these
pages you'll get the answers to some of the most frequently asked
questions about how to promote your business like these. Along the way,
you'll learn how to fit your entire marketing strategy on a single page,
what it takes to create a tagline that people remember, how to buy
advertising at a fraction of the sticker price, why some customers
remain loyal while others leave as soon as they get a better deal, and
the #1 most important thing about branding that most small businesses
forget. Inspired by real life conversations and experiences with
hundreds of small business owners and entrepreneurs, this is the rare
guide that will skip all the useless definitions, avoid the fluff and
cut right to the point to give you the real-life advice you need to hear
with an irreverent non-obvious perspective you deserve. From
downloadable one page guides to real life stories and examples, this
guide will give you the inspiration and tools to put together a winning
marketing strategy to grow your business - no matter how much you know
about marketing already.
