Shonali Burke

(Author)

The Non-Obvious Guide to Public Relations & Communication: Earning Attention & Building Trust in a Skeptical WorldPaperback, 26 September 2023

The Non-Obvious Guide to Public Relations & Communication: Earning Attention & Building Trust in a Skeptical World
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Part of Series
Non-Obvious Guides
Print Length
216 pages
Language
English
Publisher
Ideapress Publishing
Date Published
26 Sep 2023
ISBN-10
1646870670
ISBN-13
9781646870677

Description

A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any size.

More than a century after it entered the business lexicon, the brand -and market -building potential of PR is still barely tapped into. Why? Because if business leaders don't understand, at a fundamental level, how PR contributes to the bottom line, they're unlikely to invest in it.

In this guide, award-winning PR strategist and teacher ShonaliBurke sets the record straight about the power of PR, showing you how -when done right -it is by far the most effective way to build trust with your audiences and, as a result, transform your brand's position, thought leadership, and market share.

Product Details

Author:
Shonali Burke
Book Format:
Paperback
Country of Origin:
US
Date Published:
26 September 2023
ISBN-10:
1646870670
ISBN-13:
9781646870677
Language:
English
Pages:
216

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