A candid, engaging, and refreshingly straightforward guide to
deconstructing and effectively implementing public relations for
companies of any size.
More than a century after it entered the business lexicon, the brand
-and market -building potential of PR is still barely tapped into. Why?
Because if business leaders don't understand, at a fundamental level,
how PR contributes to the bottom line, they're unlikely to invest in it.
In this guide, award-winning PR strategist and teacher ShonaliBurke sets
the record straight about the power of PR, showing you how -when done
right -it is by far the most effective way to build trust with your
audiences and, as a result, transform your brand's position, thought
leadership, and market share.