Alibaba, Samsung, Toyota - Asia is home to some of the world's
biggest, most innovative and most trusted brands. As the global economy
undergoes massive disruption in the wake of Covid-19, what are the new
brands emerging from the region? Which brands will be the next big
thing?
Take a deep dive into Asia's most promising brands, ranging from Korea's
fast-expanding Go Pizza and Singapore's Kinobi edu-tech platform to
Vietnam's automobile wunderkind, VinFast.
Through wide-ranging interviews with the brands' founders and management
teams, author Jörg Dietzel uncovers what makes each of them tick, and
distills invaluable lessons for every business out there looking to take
off in the post-Covid world.