Jörg Dietzel

(Author)

The Next Big Asian Brands: Who Will Emerge Stronger and Smarter in the Post-Covid World?Paperback, 20 June 2023

The Next Big Asian Brands: Who Will Emerge Stronger and Smarter in the Post-Covid World?
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Print Length
144 pages
Language
English
Publisher
Marshall Cavendish Business
Date Published
20 Jun 2023
ISBN-10
9815009648
ISBN-13
9789815009644

Description

Alibaba, Samsung, Toyota - Asia is home to some of the world's biggest, most innovative and most trusted brands. As the global economy undergoes massive disruption in the wake of Covid-19, what are the new brands emerging from the region? Which brands will be the next big thing?

Take a deep dive into Asia's most promising brands, ranging from Korea's fast-expanding Go Pizza and Singapore's Kinobi edu-tech platform to Vietnam's automobile wunderkind, VinFast.

Through wide-ranging interviews with the brands' founders and management teams, author Jörg Dietzel uncovers what makes each of them tick, and distills invaluable lessons for every business out there looking to take off in the post-Covid world.

Product Details

Author:
Jörg Dietzel
Book Format:
Paperback
Country of Origin:
US
Date Published:
20 June 2023
Genre:
Asian - General
ISBN-10:
9815009648
ISBN-13:
9789815009644
Language:
English
Pages:
144

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