The new eighth edition of the pioneering guide to generating attention
for your idea or business, jam-packed with new and updated techniques
As the ways we communicate continue to evolve, keeping pace with the
latest trends in social media, including social audio like Clubhouse,
the newest online video tools such as TikTok, and all the other
high-tech influences, can seem an almost impossible task. How can you
keep your product or service from getting lost in the digital clutter?
The eighth edition of The New Rules of Marketing and PR provides
everything you need to speak directly to your audience, make a strong
personal connection, and generate attention for your business.
An international bestseller with nearly half a million copies sold in
twenty-nine languages, this revolutionary guide gives you a proven,
step-by-step plan for leveraging the power of technology to get your
message seen and heard by the right people at the right time. You will
learn the latest approaches for highly effective public relations,
marketing, and customer communications--all at a fraction of the cost of
traditional advertising!
The latest edition of The New Rules of Marketing and PR has been
completely revised and updated to present the most innovative methods
and cost-effective strategies. The most comprehensive update yet shows
you details about the pros and cons of AI and machine learning to
automate routine tasks. Your life is already AI-assisted. Your marketing
should be too, but there are challenges to be aware of.
The definitive guide on the future of marketing, this must-have resource
will help you:
- Incorporate the new rules that will keep you ahead of the digital
marketing curve
- Make your marketing and public relations real-time by incorporating
techniques like newsjacking to generate instant attention when your
audience is eager to hear from you
- Gain valuable insights through compelling case studies and real-world
examples
The eighth edition of The New Rules of Marketing and PR: How to Use
Content Marketing, Podcasting, Social Media, AI, Live Video, and
Newsjacking to Reach Buyers Directly is the ideal resource for
entrepreneurs, business owners, marketers, PR professionals, and
managers in organizations of all types and sizes.
