The international best seller - now in a new edition
When it comes to marketing, anything goes in the Digital Age, right?
Well, not quite. While marketing and public relations tactics do seem to
change overnight, every smart businessperson knows that it takes a lot
more than the "next big thing."
The New Rules of Marketing & PR is an international best seller with
more than 375,000 copies sold in 29 languages. In the latest edition of
this pioneering guide to the future of marketing, you'll get a
step-by-step action plan for leveraging the power of the latest
approaches to generating attention for your idea or your business.
You'll learn how get the right information to the right people at the
right time - at a fraction of the cost of traditional advertising.
The Internet continues to change the way people communicate and interact
with each other, and if you're struggling to keep up with what's
trending in social media, online videos, apps, blogs, or more, your
product or service is bound to get lost in the ether. In The New Rules
of Marketing & PR, you'll get access to the tried-and-true rules that
will keep you ahead of the curve when using the latest and greatest
digital spaces to their fullest PR, marketing, and
customer-communications potential. Keeping in mind that your audience is
savvy and crunched for time, this essential guide shows you how to cut
through the online clutter to ensure that your message gets seen and
heard.
- Serves as the ideal resource for entrepreneurs, business owners,
marketers, PR professionals, and non-profit managers
- Offers a wealth of compelling case studies and real-world examples
- Includes information on new platforms including Facebook Live and
Snapchat
Shows both small and large organizations how to best use Web-based
communication
Finally, everything you need to speak directly to your audience and
establish a personal link with those who make your business work is in
one place.
