The oldest Baby Boomers have turned 60 so everybody's starting to talk
about the "aging of the population."But most of the talk is about
numbers: what percentage of the population will be how old in what year,
what it will mean for welfare rates or health-care costs, etc. But
what's missing is the qualitative story. It's not there are more "older
people" out there. It's that they are not the same as the older people
of any previous generation.This book will explore how the Baby Boomer
generation is permanently destroying the previous meanings of: Aging,
Retirement, Seniors, And even...maybe... Death.The New Old shows how the
Boomers' simple act of refusing to age is creating a revolution -- in
everything from education to employment to housing to health and beauty
and, of course, to sex.The book is be backed up with solid statistical
support, but it is not primarily about numbers -- it's about people.
It's about new ground being broken, new ways of thinking, new kinds of
social and work relationships, new products that can reduce or even
eliminate the effects of aging. It will offer a sneak preview of an
entirely new society that is coming -- a society in which getting your
gold watch at the age of 65 will simply mean the first half of your life
is over.The book will also lay out specific strategies organizations
must follow to take advantage of the opportunities -- and avoid being
rendered irrelevant and uncompetitive in the new order.
