Almost a century ago, museum pioneer John Cotton Dana (1856-1929) was
advising museums to reach out to underserved audiences and be of direct
and useful service to their communities. The founder of the Newark
Museum, Dana was surprisingly prescient for his day, writing about such
issues as museum-school-library collaborations, marketing and promotion,
and informal learning in museums. Dismissing the idea that the museum's
sole mission is to safe-guard the world's treasures, Dana believed that
museums should strive to enrich people's everyday lives. Includes an
annotated bibliography.