With humor, keen insight, and a fresh perspective, The New Model of
Selling is an essential guide for sales professionals looking to sell
the right way, implementing persuasive techniques aligned with human
behavior.


With humor, keen insight, and a fresh perspective, *The New Model of
Selling* is an essential guide for sales professionals looking to sell
the right way, implementing persuasive techniques aligned with human
behavior.


The New Model of Selling: Selling to an Unsellable GenerationPaperback, 14 March 2023

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