Paul Gillin

(Author)

The New Influencers: A Marketer's Guide to the New Social MediaPaperback, 1 May 2009

The New Influencers: A Marketer's Guide to the New Social Media
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Part of Series
Books to Build Your
Part of Series
Books to Build Your Career by
Print Length
236 pages
Language
English
Publisher
Quill Driver Books
Date Published
1 May 2009
ISBN-10
1884956947
ISBN-13
9781884956942

Description

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

Product Details

Author:
Paul Gillin
Book Format:
Paperback
Country of Origin:
US
Date Published:
1 May 2009
Dimensions:
22.61 x 14.99 x 1.78 cm
ISBN-10:
1884956947
ISBN-13:
9781884956942
Language:
English
Pages:
236
Weight:
294.83 gm

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