We are all fascinated by them - that enigmatic class of people often
referred to as the rich. With all the emphasis on the rich and famous in
America, we would think we know everything about them. In reality, very
few of us truly understand those who make up the very wealthiest
Americans - those with liquid assets of $5 million or more. What is this
new class of people and how did they get that way? In The New Elite, the
authors reveal what motivates our country's most powerful and
influential class, what they want, where they shop, and how they really
spend their money. With candor and unique insight, they reveal that the
people who drive our economy are not Ivy league-educated, luxury-seeking
socialites. While they include luminaries like Bill Gates, David Geffen,
Ralph Lauren, and Donald Trump, they also include the small business
owner next door. Based on unprecedented research with hundreds of
interviews with members of this unique group, The New Elite uncovers the
five classes of America's newly wealthy - including those who struggle
with its implications, those who refuse to let it change them, and those
who give it away, and how each of them is changing our culture and
economy. This is an entertaining and enlightening look at America's
ruling class, the profound ways they have redefined what it means to be
rich, and how we court them.
