We are all fascinated by them--that enigmatic class of people often
referred to as the rich. With all the emphasis on the rich and famous in
America, we would think we know everything about them. In reality, very
few of us truly understand those who make up the very wealthiest
Americans--those with liquid assets of $5 million or more. What is this
new class of people and how did they get that way?
In The New Elite, the authors reveal what motivates our country's most
powerful and influential class, what they want, where they shop, and how
they really spend their money. With candor and unique insight, they
reveal that the people who drive our economy are not Ivy
league-educated, luxury-seeking socialites. While they include
luminaries like Bill Gates, David Geffen, Ralph Lauren, and Donald
Trump, they also include the small business owner next door. Based on
unprecedented research with hundreds of interviews with members of this
unique group, The New Elite uncovers the five classes of America's
newly wealthy--including those who struggle with its implications, those
who refuse to let it change them, and those who give it away, and how
each of them is changing our culture and economy. This is an
entertaining and enlightening look at America's ruling class, the
profound ways they have redefined what it means to be rich, and how we
court them.
