The Book That Changed The Way America Does Business In 1987 Miller
Heiman published a book that turned conventional thinking on its head
and offered powerful, practical lessons that broke down the boundaries
of traditional product-pitch selling. This modern edition of the classic
Conceptual Selling shows why Miller Heiman has become the world's most
respected name in sales development, with a client list leading the
Fortune 500. And it shows why the principles of Conceptual Selling are
more important today than ever before. The New Conceptual Selling Even
in a world of cyber commerce, nothing beats a face-to-face meeting. And
if you're one of those men and women who make their living in this
highly demanding environment, this new edition of Conceptual Selling
will change the way you interact with customers and clients, and the way
you conduct your business career. Learn: * How to identify your
customer's real needs and use listening as a powerful selling tool *
How to tailor every sale you make to one specific client-and how to
create a system that is consistent, flexible, and successful * How to
earn and maintain your credibility-by creating a pattern of Win-Win
sales * How to use Miller Heiman Personal Workshops to identify your
strengths and weaknesses-and make the changes you need to make.