In the aftermath of the financial crisis, the spotlight is even more on
the role and activities of the CFO. Specifically, CFOs need to
accelerate three aspects of their role: develop dynamic and distinctive
risk management capabilities, motivate and align increasingly diverse
work providers, and design and operate effective financial processes for
internal and external customers. The winning CFOs in the next decade
will be the ones who get the basics right, who prioritise their efforts,
and who invest in the leadership development that creates the
institutional capacity to achieve and sustain leading industry
performance. CFOs need to embrace the new challenges and opportunities
created by the financial crisis. The New CFOs provides the
fundamental road map to success in this new environment for finance
officers, their teams, and the organizations who employ them.