Negotiation is an essential skill for all those operating commercially
on behalf of their organisations. The ability to negotiate quotations,
tenders, proposals, internal and external stakeholders, licensing
agreements and so on, could form a critical part of any employee's role,
be it on the buy or supply side.
The Negotiation Handbook is a useful guide for all those wanting to
understand how to apply tools and techniques to the negotiation process.
This handbook has been subdivided into seven key sections, each
representing a key phase in the negotiation process. The models and
concepts are presented so that both a pictorial and explanatory
commentary is available to the reader.
This practical handbook supports all those working in a commercial
capacity, so that they may apply commonly used tools and techniques and
gain maximum benefit on behalf of their employers.