In this new paperback edition of the classic bestseller, you'll be taken
on a hilarious, fast-paced ride through the history of ideas. Author
Scott Berkun will show you how to transcend the false stories that many
business experts, scientists, and much of pop culture foolishly use to
guide their thinking about how ideas change the world. With four new
chapters on putting the ideas in the book to work, updated references
and over 50 corrections and improvements, now is the time to get past
the myths, and change the world.
You'll have fun while you learn:
- Where ideas come from
- The true history of history
- Why most people don't like ideas
- How great managers make ideas thrive
- The importance of problem finding
- The simple plan (new for paperback)
Since its initial publication, this classic bestseller has been
discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie
Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and
other major media, corporations, and universities around the world. It
has changed the way thousands of leaders and creators understand the
world. Now in an updated and expanded paperback edition, it's a
fantastic time to explore or rediscover this powerful view of the world
of ideas.
"Sets us free to try and change the world." --Guy Kawasaki, Author of
Art of The Start
"Small, simple, powerful: an innovative book about innovation." --Don
Norman, author of Design of Everyday Things
"Insightful, inspiring, evocative, and just plain fun to read. It's
totally great." --John Seely Brown, Former Director, Xerox Palo Alto
Research Center (PARC)
"Methodically and entertainingly dismantling the cliches that surround
the process of innovation." --Scott Rosenberg, author of Dreaming in
Code; cofounder of Salon.com
"Will inspire you to come up with breakthrough ideas of your own."
--Alan Cooper, Father of Visual Basic and author of The Inmates are
Running the Asylum
"Brimming with insights and historical examples, Berkun's book not only
debunks widely held myths about innovation, it also points the ways
toward making your new ideas stick." --Tom Kelley, GM, IDEO; author of
The Ten Faces of Innovation
