The Moto Guzzi Story is a story of survival. As one of Italy's oldest,
and most legendary marques, Moto Guzzi had seen the height of success
during the 1930s, and then the 1950s when they dominated 250 and 350cc
Grand Prix racing. Their withdrawal from racing coincided with a period
of stagnation until the company was sold to De Tomaso in 1973. During
the 1970s the V7 Sport and Le Mans were at the forefront of the new
superbike era, and later, with Dr John Wittner's help, embraced
contemporary technology with the 1000cc Daytona.
If one aspect characterises Moto Guzzi it is continuity. The great 500cc
Falcone single ran from 1950 until 1976, and the V7, originally seeing
the light of day in 1967, continued well into the 2010s. This continuity
breeds loyalty, and Guzzi owners are a fiercely proud breed. Guzzis are
not like other motorcycles, even Italian ones, and to qualify as a Guzzi
owner requires a dedication and individuality that will be rewarded in a
long term relationship.
Other titles by Ian Falloon include Moto Guzzi Sport Bible, Moto
Guzzi Big-Twins Essential Buyers Guide, the Complete Book of Moto
Guzzi, Honda Story, Kawasaki Story, BMW Story and The Ducati
Story. He also has his own collection of motorbikes, including a 1973
Moto Guzzi V7 Sport.
