A look at how commercialization has transformed youth sports from fun
into a heavily commercialized and profitable venture.
Examining the youth sports economy from many sides - the major
corporations, the small entrepreneurs, the coaches, the parents, and, of
course, the kids - Hyman probes the reasons for rapid changes in what
gets bought and sold in this lucrative marketplace. He reveals the
effects on kids and profiles the individuals and communities bucking
this destructive trend of commercialization.