Morality is often imagined to be at odds with capitalism and its focus
on the bottom line, but in The Moral Neoliberal morality is shown as
the opposite: an indispensible tool for capitalist transformation. Set
within the shifting landscape of neoliberal welfare reform in the
Lombardy region of Italy, Andrea Muehlebach tracks the phenomenal rise
of voluntarism in the wake of the state's withdrawal of social service
programs. Using anthropological tools, she shows how socialist
volunteers are interpreting their unwaged labor as an expression of
social solidarity, with Catholic volunteers thinking of theirs as an
expression of charity and love. Such interpretations pave the way for a
mass mobilization of an ethical citizenry that is put to work by the
state. Visiting several sites across the region, from Milanese high
schools to the offices of state social workers to the homes of the
needy, Muehlebach mounts a powerful argument that the neoliberal state
nurtures selflessness in order to cement some of its most controversial
reforms. At the same time, she also shows how the insertion of such an
anticapitalist narrative into the heart of neoliberalization can have
unintended consequences.