The business world is sometimes unfairly caricatured, as a world where
everyone knows the price of everything and yet appreciates the value of
nothing. It is our moral imagination that allows us to become sensitive
to the dimensions of a situation that are likely to lead to the harming
of human welfare. The essays gathered in The Moral Imagination: How
Literature and Films Can Stimulate Ethical Reflection in the Business
World show how, through literature, art, and film, society might learn
to develop a sense of moral imagination.
The premise of this collection is that the more interesting and prior
question is Who are we? rather than What shall we do? Cultivating the
imagination through art, literature, and film illuminates our
understanding of what it means to be human and thus brings us closer to
answering this fundamental question. By having a genuine sense of self,
one can expand an impoverished moral vision and open the way for the
greatness of heart that is needed to guide us through an ethical life in
business.
The focus on moral images in business ethics is credited, in part, to
Aristotle. Some of these essays can be seen as arguing for a retrieval
of the Aristotelian insight on ethics for the business ethics of our
time. Ethics in this perspective is not primarily concerned with
analyzing situations so that we can make correct decisions but rather
with reflecting on what is constitutive of the good life. The fostering
of this philosophical tradition can bring a crucial corrective to the
way business ethics is practiced today.