Dan Good

(Author)

The Microsoft Story: How the Tech Giant Rebooted Its Culture, Upgraded Its Strategy, and Found Success in the CloudPaperback, 6 September 2022

The Microsoft Story: How the Tech Giant Rebooted Its Culture, Upgraded Its Strategy, and Found Success in the Cloud
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Part of Series
The Business Storybook
Print Length
144 pages
Language
English
Publisher
HarperCollins Leadership
Date Published
6 Sep 2022
ISBN-10
1400232767
ISBN-13
9781400232765

Description

Imagine?if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard.?The Microsoft Story?will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to become a leading tech innovator once again.

It wasn't so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon.

But, now, Microsoft is back on top. The company's value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed?

The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled: the cloud.

Through the story of Microsoft, you'll learn:

  • How to build a nimble company culture that supports innovation and growth.
  • How to return a forgotten brand to the spotlight.
  • How to recognize and build upon successful business lines, while letting go of underperforming initiatives.
  • When to change the entire?way?you do business.

Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.

Product Details

Author:
Dan Good
Book Format:
Paperback
Country of Origin:
US
Date Published:
6 September 2022
Dimensions:
21.08 x 13.72 x 1.78 cm
ISBN-10:
1400232767
ISBN-13:
9781400232765
Language:
English
Location:
Nashville
Pages:
144
Weight:
217.72 gm

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