Imagine?if you could see the playbook that returned a struggling tech
empire to the top of the tech leaderboard.?The Microsoft Story?will help
you understand and adopt the competitive strategies, workplace culture,
and daily business practices that enabled the tech company to become a
leading tech innovator once again.
It wasn't so long ago that Microsoft and its Windows operating system
dominated the tech industry so much so that they faced antitrust charges
for what was perceived by many to be predatory, monopolistic practices.
Less than a decade later, the tide had turned and Microsoft lost its
dominance in the personal tech marketplace amidst the launch of the
iPhone, the rise of Google, and the cloud computing phenomenon.
But, now, Microsoft is back on top. The company's value is soaring and
once again Microsoft is being recognized as a tech leader once again.
What changed?
The company culture has become one of creativity and innovation, no
longer requiring that all products revolve around Windows. The company
has reevaluated their business lines, getting rid of underperforming
initiatives such as smartphones, and focused on the area of growth where
the company excelled: the cloud.
Through the story of Microsoft, you'll learn:
- How to build a nimble company culture that supports innovation and
growth.
- How to return a forgotten brand to the spotlight.
- How to recognize and build upon successful business lines, while
letting go of underperforming initiatives.
- When to change the entire?way?you do business.
Discover how this iconic organization got it right and created a
successful long-lasting business, and how you can do the same for your
company.
