What can you learn from the world's most successful companies? Marvel
characters have been shaping pop culture for decades and when comic
books were no longer keeping the company afloat, Marvel Studios was
born.
Marvel Studios is the multibillion-dollar home to iconic franchises.
They are known for creating brilliant multilayered worlds and storylines
that allow their audiences to escape into a fantasy and inspire the
creative side of every viewer. But, behind those visionaries is a
well-oiled storytelling machine dedicated to getting the Hulk's smash
fists in the hands of every child and a sea of Spiderman costumes
deployed every Halloween.
The Marvel Studios Story educates you on how one of the largest
creative companies in the planetary universe runs their business and
keeps their fans and their parent company, Disney, counting the profits.
Through the story of Marvel Studios, you'll learn:
- How to recognize and pursue additional revenue streams.
- How a company can successfully balance the creative with business to
appease investors and fans alike.
- And how to keep a decades-old superhero franchise new and exciting
without losing sight of its roots.
The Marvel Studios Story will help you understand and adopt the
competitive strategies, workplace culture, and daily business practices
that enabled a struggling comic book publisher to parlay the power of
myth and storytelling to become one of history's most successful movie
studios.