The Management of Continuous Product Development: Empirical Research in the Online Game Industry (2022)Hardcover - 2022, 21 October 2022

Chapter 1　Introduction.- Chapter 2　Literature Review.- Chapter 3　Research Design and Analysis Method.- Chapter 4　Overview of the Chinese Game Industry and Online Game Development.- -Chapter 5　Quantitative Analysis of Continuous Product Development.- Chapter 6 Management of flexibility in continuous product development.- Chapter 7 Management of exhaustion in continuous product development.- Chapter 8 The impact of user interactions on freemium game performance.- Chapter 9 Conclusion