Creating a stimulating social theory with long-lasting influence for
generations of scholars is driven by multiple interacting factors. The
fortune of a theory is determined not only by the author's creative mind
but also by the ways in which principal concepts are understood and
interpreted. The proper understanding of a social theory requires a good
grasp of major historical, political, and cultural challenges that
contribute to its making. Considering these issues, Marková explores
Serge Moscovici's theory of social representations and communication as
a case study in the making of a dialogical social theory. She analyses
both the undeveloped features and the forward-moving, inspirational
highlights of the theory and presents them as a resource for linking
issues and problems from diverse domains and disciplines. This
dialogical approach has the potential to advance the dyad Self-Other as
an irreducible intellectual, ethical, and aesthetic unit in
epistemologies of the human and social sciences.