Harvey Mackay is a legend -- his bestsellers Swim with the Sharks
Without Being Eaten Alive and Beware the Naked Man Who Offers You His
Shirt were named by the New York Times as two of the most inspirational
business books of all time. Now he's back with the sum total of decades
of sales know-how--teaching go-getters how to make the sale and hit the
numbers, day in and day out. His advice is rooted in road-tested,
real-world experiences and include tips on the Web, LinkedIn, and
Facebook. As Mackay notes, everyone from "the five-year-old proprietor
of a lemonade stand . . . to the GE sales maven pitching a 250-megawatt
turbine dynamo" can learn from this book. From finding the right mentor
to earning customer loyalty to overcoming rejection, his passion and
knowledge come through in his energetic and irreverent style. As a
lifelong student of the sales game, he has spent decades collecting
secrets, wisdom, and anecdotes. Each section of this book ends with a
memorable Mackay's Moral such as: -Failure is not falling down, but
staying down. -Big shots are just little shots who kept shooting. -A
salesperson tells, a good salesperson explains . . . and a great
salesperson demonstrates. -Keep your eye on the doughnut, not on the
hole. -Sound carries farther when others blow your horn. -Be like the
turtle: If he didn't stick his neck out, he wouldn't get anywhere at
all. -People begin to become successful the minute they decide to be.
Even in our fast-paced, technologically driven world, the human touch is
still the most important tool a salesperson has. And there is no one
better to show you how to be a high-energy, determined, creative sales
dynamo than Harvey Mackay.
