C Diniz

(Author)

The Luxury Market in Brazil: Market Opportunities and Potential (2014)Hardcover - 2014, 12 June 2014

The Luxury Market in Brazil: Market Opportunities and Potential (2014)
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Print Length
181 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
12 Jun 2014
ISBN-10
1137432543
ISBN-13
9781137432544

Description

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

Product Details

Author:
C Diniz
Book Edition:
2014
Book Format:
Hardcover
Country of Origin:
US
Date Published:
12 June 2014
Dimensions:
21.84 x 13.97 x 1.78 cm
Genre:
Economic
ISBN-10:
1137432543
ISBN-13:
9781137432544
Language:
English
Location:
London
Pages:
181
Weight:
362.87 gm

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