The follies of finance have threatened the stability of the global
economy, and the world of finance has become increasingly complex and
sophisticated, but also greedy, cynical and self-interested. The Long
and the Short of It provides a guide to the complexities of modern
finance and explains how to put your finances in the only hands you can
confidently trust - your own.
In this new, wholly updated edition of The Long and the Short of It,
you will learn everything you need to be your own investment manager.
You will recognise your investment options, the institutions that try to
sell them, and how to distinguish between fact and fiction in what
companies say. You will discover the principles of sound investment and
the research that supports these principles. Crucially, you will learn a
practical investment strategy and how to implement it.
Leading economist and hugely successful investor John Kay uses his
academic credentials and practical experience to lay out the key
principles of investment with characteristic clarity and dry humour.
This is the only book about finance and investment anyone needs, and the
one book they must have.
