The Logo Design Idea Book is an accessible introduction to the key
elements of good logo design, including insights into the logos of
iconic brands.
This guide is an indispensable resource for anyone looking to learn the
basic about designing a logo. The book introduces the key elements of
good logo design and is perfect for graphic design and branding
inspiration.
Written by Steven Heller and Gail Anderson, world's leading authorities
on design, The Logo Design Idea Book includes 50 logo examples of good
ideas in the service of representation, reputation and identification.
Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and
horizontal lines, words, letters, shapes and pictures. Logos are the
most ubiquitous and essential of all graphic design devices,
representing ideas, beliefs and, of course, things. They primarily
identify products, businesses and institutions but they are also
associated, hopefully in a positive way, with the ethos or philosophy of
those entities.
Perfect for students, beginners or anyone curious about logo design!
Chapters include:
Give personality to letters
Develop a memorable monogram
Make a symbol carry the weight
Transform from one identity to another
Make a mnemonic
Illustrate with wit and humor
Include secret signs
Get more design inspiration from other Idea Books:
The Graphic Design Idea Book
The Illustration Idea Book
The Typography Idea Book
