Brand new chapter brings this book right up-to-date for 2009. What
started off as an idea from Swiss watchmaker Swatch eventually evolved
into the successful launch of the smart brand, now an integral part of
the Mercedes-Benz family and - in its first ten years - achieving sales
of more than three quarters of a million cars around the world. It
hasn't all been plain sailing for smart, though. Well publicized
financial woes, the launch of at least one inappropriate model range and
the subsequent rationalization of the entire product line-up meant
plenty of problems along the way. But throughout it all, fans of the
smart concept remained loyal to the brand and sales of the for two city
car continued to prosper. These days, the future looks rosier. An
all-new for two model range was launched in 2007, along with the
announcement of the long-awaited debut of the smart brand into the
American market for 2008. The latest model is more sophisticated and
more in tune with today's buyers' tastes, while losing none of the
inventiveness, practicality and sheer chic appeal of its predecessors.
In the little book of smart, author and smart fanatic Paul Jackson
guides us through the entire history of the brand, its highs and lows,
its successes and failures, and on to today - with the very latest for
two line-up promising major sales worldwide and, of course, helping to
pave the way for a future for smart in the USA.
