Exposes the truth about common investing myths and misconceptions and
shows you how the truth shall set you free--to reap greater long-term
and short-term gains
Everybody knows that a strong dollar equals a strong economy, bonds are
safer than stocks, gold is a safe investment and that high PEs signal
high risk...right? While such "common-sense" rules of thumb may work for
a time as investment strategies, as New York Times and Wall Street
Journal bestselling author, Ken Fisher, vividly demonstrates in this
wise, informative, wholly entertaining new book, they'll always let you
down in the long run. Ken exposes some of the most common--and
deadly--myths investors swear by, and he demonstrates why the
rules-of-thumb approach to investing may be robbing you of the kinds
returns you hope for.
- Dubbed by Investment Advisor magazine one of the 30 most influential
individuals of the last three decades, Fisher is Chairman, and CEO of
a global money management firm with over $32 billion under management
- Fisher's Forbes column, "Portfolio Strategy," has been an extremely
popular fixture in Forbes for more than a quarter century thanks to
his many high-profile calls
- Brings together the best "bunks" by Wall Street's Master Debunker in a
fun, easy-to-digest, bite-size format
- More than just a list of myths, Fisher meticulously explains of why
each commonly held belief or strategy is dead wrong and how damaging
it can be to your financial health
- Armed with this book, investors can immediately identify major errors
they may be committing and adjust their strategies for greater
investing success
