John C. Bogle's The Little Book of Index Investing is a power-packed
explanation of why outperforming the market is an investor illusion.
Instead, the founder of The Vanguard Group--the man who's been called
the conscience of the investment industry*--recommends a simple,
time-tested investment strategy that can deliver the greatest return to
the greatest number of investors: indexing. Why? Investing is a zero-sum
game where transaction costs, taxes, poor investment diversification,
and poor market-timing (an affliction for most investors) hurts your
portfolio more than it helps. Indexing eliminates that hurt.
Bottom-line, if you can't be an index, why not invest in one? And you'll
be all the happier and richer for it.
*Time Magazine