Denis M Crawford

(Author)

The Life and Teams of Johnny F. Bassett: Maverick Entrepreneur of North American SportsPaperback, 29 January 2021

The Life and Teams of Johnny F. Bassett: Maverick Entrepreneur of North American Sports
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Print Length
244 pages
Language
English
Publisher
McFarland and Company, Inc.
Date Published
29 Jan 2021
ISBN-10
1476684324
ISBN-13
9781476684321

Description

One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. A Canadian showman with a Barnumesque flair for spectacle, Bassett challenged the orthodoxy of sports, building sporting utopias in the fatally flawed World Football League, World Hockey Association, and United States Football League. He catered to the common fan, demanded fair treatment of athletes, and forced the sporting establishment to change the way it did business, often to his own detriment. Drawing on archival research and interviews with Bassett's contemporaries, this comprehensive biography chronicles his life in and around professional sports: his quixotic attempt to compete with the Maple Leafs; his stunning coup in signing three members of the reigning Super Bowl champions for his WFL team; his battles with the Canadian government over American football; his audacious marketing of hockey in Alabama; and his rivalry with Donald Trump for the soul of the USFL.

Product Details

Author:
Denis M Crawford
Book Format:
Paperback
Country of Origin:
US
Date Published:
29 January 2021
Dimensions:
23.37 x 15.49 x 2.29 cm
ISBN-10:
1476684324
ISBN-13:
9781476684321
Language:
English
Location:
Jefferson
Pages:
244
Weight:
589.67 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.