A brilliant guide for the here and now.---The New York Times Book
Review
In this vivid portrait of the new business world, Thomas L. Friedman
shows how technology, capital, and information are transforming the
global marketplace, leveling old geographic and geopolitical boundaries.
With bold reporting and acute analysis, Friedman dramatizes the conflict
between globalizing forces and local cultures, and he shows why a
balance between progress and the preservation of ancient traditions will
ensure a better future for all. The Lexus and the Olive Tree is an
indispensable look at power and big change in the age of globalization.