American Motors was the little automotive company that made a big
impact.
Makers of the Rambler family car, Kenosha offered an antidote to the
excess of Detroit's Big 3. But when America decided it wanted sporty,
rather than econocars, AMC got groovy with the Javelin, AMX, Scrambler
and Rebel Machine.
American Motors was a proven performer in showrooms and on the track,
with success in drag and road course racing. However, through it all
came solid Rambler value, and a different approach from Detroit: An
accent on consumer protection, along with brand label special editions.
And when it came to blue sky thinking, AMC surpassed all with their
Gremlin and Pacer small cars.
Off road, Kenosha truly made Jeep 'The One & Only, ' popularizing the
brand and making it the sales success it is today. Beyond that, AMC
created America's first crossover, the Eagle. It all proved that
America's smallest ... was its biggest surprise!