The first and most comprehensive book on bringing the startup mindset
into large organizations
Forget vague notions of creating an "innovative culture." This audiobook
reveals the methodologies, tools, and incentive structures guiding the
world's largest organizations to reclaim their innovation prowess.
Even in a tough economic climate, small startups have found ways to
create innovative products in shockingly short timeframes. So why should
larger, more established companies take notice? Because they have
everything to gain when they examine and adopt the process, strategies,
and mentality of high-growth startups. The guidelines in this audiobook
will help companies shake the lethargy, bureaucracy, and power struggles
that plague large organizations.
Respected thought leaders in lean startup methodologies, Owens and
Fernandez cover successful enterprise product development, establishment
of innovation labs, and acquisition and integration of startups.
- Essential reading for product managers, directors, senior executives,
and even board members of Fortune 2000 companies
- Presents the tools and methodologies large businesses need to compete
with a new generation of highly-empowered startups
- Identifies the forces that stunt growth in large enterprises
- Offers a comprehensive approach for developing exciting products and
opening vast new markets
Don't be mystified by the success of startups. Master the methods of
this new era and compete on a level playing field.
