The Leadership Campaign is a playbook for winning in the reality of
today's competitive global business environment. Each of the 10 steps it
offers was learned on the most intensely competitive global
battlefields.
Thirty years ago, the authors were top-tier political consultants who
could boast of a dozen presidential wins around the world. Candidates
hired the authors' company to apply to their political campaigns what
the authors knew about business communication and marketing strategy.
Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for
Apple, putting Jobs upfront as his company's perennial candidate. This
time, Jobs essentially asked the authors to apply what they knew about
political campaigning to business.
Continuously improved, the model has kept on working for their clients
ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and
the Walt Disney Company.
The Leadership Campaign will help you put these winning strategies to
work for your company and your career. You will learn:
- Success-building communications skills used to train political
leaders and CEOs around the world.
- Proven strategies to take control of the competitive dialogue and
never let go.
- How to go for the win, the whole win, and nothing but the win for you
and your company.
