How leaders can use the right story at the right time to inspire change
and action
This revised and updated edition of the best-selling book A Leader's
Guide to Storytelling shows how storytelling is one of the few ways to
handle the most important and difficult challenges of leadership:
sparking action, getting people to work together, and leading people
into the future. Using myriad illustrative examples and filled with
how-to techniques, this book clearly explains how you can learn to
tell the right story at the right time.
- Stephen Denning has won awards from Financial Times, The Innovation
Book Club, and 800-CEO-READ
- The book on leadership storytelling shows how successful leaders use
stories to get their ideas across and spark enduring enthusiasm for
change
- Stephen Denning offers a hands-on guide to unleash the power of the
business narrative.