A pioneering neuroscientist reveals how brain science can transform
how we think about leadership, team-building, decision-making,
innovation, marketing, and more.
Leadership is a set of abilities with which a lucky few are born.
They're the natural relationship builders, master negotiators and
persuaders, and agile and strategic thinkers.
The good news for the rest of us is that those abilities can be
developed. In The Leader's Brain: Enhance Your Leadership, Build
Stronger Teams, Make Better Decisions, and Inspire Greater Innovation
with Neuroscience, Wharton Neuroscience Initiative director Michael
Platt explains how.
Over two decades as a professor and practitioner in neuroscience,
psychology, and marketing, Platt's pioneering research has deepened our
understanding of how key areas of the brain work--and how that
understanding can be applied in business settings.
Neuroscience is providing answers to many of leadership's most vexing
challenges. In The Leader's Brain, Platt explains:
Why two managers, when presented with the same set of information, make
very different decisions;Why some companies (Apple) build strong social
and emotional connections with their customers and others do not
(Samsung); How some of the most significant events in sports history,
like the "Miracle on Ice," contain insights for how to build a team; Why
even some of the most visionary business leaders can make disastrous
decisions, and how to fix that.
The Leader's Brain relates findings like these, and many more, to
help enhance leadership in an ever-shifting world entering a "new
normal."
In this fast-reading and engaging guide, you'll gain actionable insights
you can put into practice as a leader. You will also learn what's going
on in your team's brains when they are working in sync with one another,
how you can tweak your message delivery to make sure others hear you,
how to encourage greater creativity and innovation, and much more.
