This "gripping and informative" (Publishers Weekly) account of
financier Charles Hurwitz's takeover of the Pacific Lumber Company (PL)
in remote Northern California is as much a story about the struggle for
the soul of capitalism as it is about the fight to save the ancient
redwoods on the company's lands. For generations the family-owned PL had
operated on the banks of the Eel River in Humboldt County under the
principle of long-term sustainability over short-term profits: employees
were treated respectfully, and no more than seventy percent of
old-growth redwoods would be cut in order to give the forest time to
reseed. David Harris skillfully combines a journalist's astute eye for
detail and an activist's moral outrage with fast-paced, thriller-like
writing to chronicle the drastic changes that came to not only a
corporation but its employees' entire way of life when the PL was bought
out by a Texas-based conglomerate--whose greed-fueled destruction of the
redwoods ultimately doomed the enterprise.