The Language of Sport:
* looks in detail at the language of sports-talk including commentary
and 'new sportswriting'
* explores linguistic representation of related issues such as gender,
national/regional identity
* examines the way sport sells itself as an agent of social cohesion and
as a way to sell other products
* includes BBC, ITV and radio transcripts of such sporting events as
Euro '96


*The Language of Sport*:  
\* looks in detail at the language of sports-talk including commentary
and 'new sportswriting'  
\* explores linguistic representation of related issues such as gender,
national/regional identity  
\* examines the way sport sells itself as an agent of social cohesion
and as a way to sell other products  
\* includes BBC, ITV and radio transcripts of such sporting events as
Euro '96


The Language of SportPaperback, 26 February 1998

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