Like throwing jelly at a wall, poor communication never sticks.
Too much information and not enough relevance is a problem that pervades
almost all business communication. So what's the answer? More relevance
and a lot less jelly.
The Jelly Effect teaches you simple, memorable and costless ways to
win more attention and more business. Imagine how effective you'd be if
you communicated only what was relevant 100 percent of the time. You
would be better at talking to others, presenting, networking and
selling. You would excel in interviews, meetings and pay-rise
discussions. The benefits would be endless.
The Jelly Effect will show you how to get the best out of any
situation, whether you're speaking to an individual or a group, formally
or informally, inside or outside your organisation. By the time you
close the final page of this book, you will be armed with practical,
proven techniques that will help you be more effective in all your
business dealings.
"Andy Bounds taught me more about effective presenting than a lady who'd
previously taught two US presidents."
-Drayton Bird, chairman of Drayton Bird Partnership and world leading
authority on direct marketing
