The long-awaited follow-up to the international bestsellers, Business
Model Generation and Value Proposition Design
Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the
way the world creates and plans new business models. It has been used by
corporations and startups and consultants around the world and is taught
in hundreds of universities. After years of researching how the world's
best companies develop, test, and scale new business models, the authors
have produced their definitive work. The Invincible Company explains
what every organization can learn from the business models of the
world's most exciting companies.
The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft,
and Logitech, have been able to create immensely successful businesses
and disrupt entire industries. At the core of these successes are not
just great products and services, but profitable, innovative business
models--and the ability to improve existing business models while
consistently launching new ones.
The Invincible Company presents practical new tools for measuring,
managing, and accelerating innovation, and strategies for reducing risk
when launching new business models. Serving as a blueprint for your
growth strategy, The Invincible Company explains how to constantly
stay ahead of your competition.
In-depth chapters explain how to create new growth engines, change how
products and services are created and delivered, extract maximum profit
from each type of business model, and much more. New tools--such as the
Business Model Portfolio Map, Innovation Metrics, Innovation Strategy
Framework, and the Culture Map--enable readers to understand how to
design invincible companies.
The Invincible Company:
● Helps large and small companies build their growth strategy and manage
their core simultaneously
● Explains the world's best modern and historic business models
● Provides tools to assess your business model, innovation readiness,
and all of your innovation projects
Presented in striking 4-color*, and packed with practical visuals and
tools, The Invincible Company* is a must-have book for business leaders,
entrepreneurs, and innovation professionals.
