This book provides a cutting edge analysis of the rapid rise of China's
network society and reviews recent key developments within China's
internet economy, notably the concepts of "Lucky Money" and E-Business
on Wechat, and Crowd-Funding Platforms. It focuses on drawing out the
sociological impact of these economic developments, examining among
others the bearing of the decentralization of e-business in rural areas.
It offers a vital sociological perspective on the development of China's
internet society and how it affects social and professional relations,
examining the shift from the traditional Red Envelope Giving Culture to
Digital Red Envelope, micro charity 2.0 as well as the Rise of Internet
Crowd Funding in China. Combining an up to date analysis of the current
state of play of China's internet society with expertise in the rapidly
changing landscape of China's social media, this book provides key
insights into how technology impacts on the communication and movement
of population in China, in both social and economic spheres.